Backcast Media
Digital Solutions for the Outdoor Industry
Here to help untangle the knots in your business
From Fly shops to Destination Outfitters to Industry Brands
Digital Solutions for the Outdoor Industry
We all depend on the internet for our business, are you getting the results you would like?
At Backcast Media, we are here to help you thrive online. Engage with more clients, more effectively, and with greater clarity.
Mike
O’Shaughnessy
I am an independent, hands on, Digital consultant and Fly Fishing guide. With a formal education in Information Science and over half a decade working in the Fly Fishing industry, I bring experiential knowledge to your organization. My goal is to be an extension of your team, use data driven decisions, and refine your digital strategies to help your business thrive.
Consultancy
Skip the pain of having to get a full time digital specialist on board, hire only when you need one. Resulting in less costs, high expertise in digital marketing, and a broad knowledge from different industries.
Website Development
Painless website development to help you capture and retain more clients. Utilizing your brand characteristics to drive organic traffic to your site.
Brand/Marketing Strategy
Whether it is launching a new product, entering a new market, or adapting to a changing one; I am here to help create a plan for your company to thrive.
Project Management
Grow your business using organic and paid media: content creation, SEO, video, referral tools, social media, and solid brand strategy.
“First Float in a Flycraft”
Working with the team at Flycraft we spent a day on the Colorado River testing out their “Guide” raft series
Backcast Media 